5 essentials for success in e-commerce, e-commerce is a wonderful field, if you are thinking of starting a business by building an e-commerce platform, there are many reasons, including the attractive revenue statistics mentioned above, the possibility of starting with lower economic costs, then the time is very appropriate in the Middle East market and North Africa, which is still thirsty for more platforms, and is more open to online buying and selling techniques. If you are a beginner in this field, the article: Ecommerce Basics for Beginners can be of great help to you.
5 essentials for success in e-commerce
We will mention in the following lines ways to succeed in e-commerce in detail:
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Smartphone compatible website
It is expected that the number of smartphone users in 2020 in the world will be about 2.87 billion users. The widespread use of smartphones has influenced the formation of online purchasing habits.
67% of shoppers are more likely to buy from a mobile-friendly site than an inappropriate site, as it is one of the most important e-commerce essentials.
Statistics for 2017 say that mobile users accounted for more than 52% of all online traffic. and that 77% of mobile users searched for a product or service from their mobile device.
The sheer volume of people using mobile devices to search for product information and make purchases is underlined. To the need to stand on the design of a mobile-compatible website.
Customers buy – directly and indirectly – using their mobile devices. And if you don’t have a mobile-friendly website, you’re missing out on a huge chunk of customers.
Marketing in a professional way is the most important way to succeed in e-commerce
Marketing in a professional way is one of the important reasons for success in e-commerce, whether you are just starting out in the world of e-commerce. Or you want to expand, increase customers and achieve sales, then being aware of the latest marketing trends and developing a marketing plan for your business is a necessity, not an option. To reach your audience in the most effective ways, you should know what marketing trends your competitors are using.
Content marketing is one of the most powerful directions for success in e-commerce, you can attract more customers with proper original content marketing and promotion. This type of marketing provides more positive attention, engagement and sustainable conversions.
With it, you will ensure that your audience receives new information of interest and solutions to their problems on an ongoing basis. This increases their trust in you and more loyalty to you as the most reliable source.
Mobile application design
There is no need now for you to wonder if you will be satisfied with the website or will you build a mobile application for your online store. It is due to the increasing growth of mobile phone usage and online shopping. Your store’s smart app has become an important tool that contributes to increasing your sales, expanding your customer base, and enhancing your brand for success in e-commerce.
E-commerce applications are taking over the market, gaining many users, and making huge profits. Customers prefer the shopping experience on a mobile app over the experience on a desktop site or mobile browser. They are more convenient to use while shopping. So it is imperative that you consider giving your customers a better and easier experience by creating a mobile app for your online store.
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Watch your competition and don’t be afraid to beat them
Observers believe that it is one of the main drivers of e-commerce growth in the Middle East. Especially in the Gulf region, the high spending potential – due to the high per capita income – will be the development of transportation and logistics networks. The high levels of Internet use and the growth of the percentage of young people with experience in the field of technology are the most important methods of success in e-commerce.
The Middle East and North Africa market continues to attract investors in the field of e-commerce with its large untapped areas. While users are increasingly willing to spend in these countries. As customers become more familiar with online shopping in the Middle East. A KPMG survey on the behavior of consumers residing in the UAE.
Consumers there are spending an average of $332 per online purchase, and by 2020 the e-commerce market size in the UAE alone is expected to reach $27 billion. In Saudi Arabia, it will reach $22 billion, according to a report by Payfort. These are the most important statistics for success in e-commerce.